Online Reputation Marketing - What You Need to Know If your business has an active customer base, then it is important to give attention to managing your online reputation. The days where you were in automatic control of things such as your reputation are long gone, now in just a matter of hours, negative information about a product or service can sweep across the Internet. Your company image can suffer a negative impact from this. We’ll look at the right ways to manage your online reputation… Local SEO Help Use Google Alerts: You can effectively manage your online reputation by using the free online tools in the best possible way. You can monitor keywords and phrases that are related to your business by using the ‘Google Alerts’ tool. Anytime your selected keyword/phrase is used anywhere on the web, you will receive an alert. The ability to track what others are saying about you so you can avert or respond to anything negative that might be posted is one of the benefits of this free service. One vital area of focus while managing your online reputation is quickly responding to problems because if you delay it could harm your business. You will need to act as quickly as possible if you find someone has written something that is potentially damaging to your Internet business so that you can quickly lower the impact. If you find someone has published incorrect information about your company then you must take immediate action by emailing them and asking to have it removed. Quickly Resolve Genuine Complaints: Sometimes there will be an honest customer complaint drifting around the web. If you find that for any reason you’ve let a customer down or haven’t lived up to his/her expectations, then it’s really important that you act quickly. To prevent others from having a bad impression of your product/service, you must take quick action on this. The beauty of dealing effectively with genuine complaints swiftly is that you can very well turn your customer’s negative view into positive by offer a prompt customer service. If you do come across something negative written about your products/service, do stay calm. Maintain your calmness while acting quickly at the same time. If you can keep from over-reacting, finding a workable solution will be easier. It is unprofessional to get into arguments even if they are in your favor. Make sure that your press releases give away the right information along with current statistics. You certainly want to avoid making a negative impression on your target audience and ruining your online reputation. If you find any errors, have it reported and corrected immediately. A last but not least reminder is for you to consistently monitor your online reputation. By paying attention to what is being said about your business on the web, you will be able to take any needed action should it arise. Reputation 5 Star Marketing is a marketing firm that specializes in creating a 5 star online reputation for companies and then marketing that 5 star reputation in order to get more customers. We have a patent pending technology that allows us to help companies dominate their local online marketplace by becoming the most trusted business online in their area. Reputation 5 Star Marketing 226 Esplanade San Clemente Ca 92672 (909) 257-8271 info@reputation5starmarketing.com Reputation Marketing Articles Reputation Marketing Orange County

Essential Knowledge About Online Reputation Management . Online reputation management tips are found right here. You will find easy to apply steps for effective online reputation management and ways to get positive results, in the following article. Aim for Employee Satisfaction: Even if you don’t have many employees, their satisfaction should be a major focus of your company. Your company is represented by the public face of your employees. Your employees could be very active on the Internet and participate in various targeted communities and online social media sites. To achieve a positive impression of your company among your employees, help them as much as you can in a positive way. Make sure you know what they need, what they are looking for and continue to give back to them in the most positive way. How does this help? Through your employees, you will automatically be able to spread the good word about your company. Since your employees reflect your brand, this can be of great assistance in growing and maintaining your online reputation. Keep Up With It. Making a positive impact on your audience means you’ll need to continuously post beneficial content about your business everywhere on the web to counteract anyone who might start speaking negatively about you. One of the major things this does help is conquering the search results in Google with positive information about you. It’s vital you take the precautionary measure of taking care of what needs to be done before anything negative comes up or anyone writes anything bad about your company that you don’t want. Connect Individually: When you’re connecting with your customers on the World Wide Web, you need to do it on an individual level. This allows you to interact with your customer base on a one-to-one basis, where you can look for individual concerns or problems. People prefer to interact and communicate with an individual, a peer among a group that they understand rather than a spokesperson of a company or brand. Finding out what people are saying and think about your company requires that you get down to the individual level and this information will make it easier to manage your online reputation. Don’t Ignore the Competition. Your online reputation can suffer a negative impact if a competitor should talk badly about your product, so you need to keep an eye on what your competition is saying about you on the various platforms. Particular competitors can publish negative reports, but you can combat that by publishing many more positive reports on other platforms. You can defend your product if it is being presented negatively in a forum by joining that forum and presenting your point of view. So you can protect your online reputation and defend your product on the Internet, each tip discussed in this article is important. Your image can easily be damaged in front of your target audience because of all the networking tools available today and the rapid way we have of communicating When you begin to take you online reputation seriously, you will start to see for yourself, that when you take the necessary steps for effective management, you will make a better impression in the long run. SEO help local Reputation 5 Star Marketing 226 Esplanade San Clemente Ca 92672 (909) 257-8271 info@reputation5starmarketing.com

2805 company full videos_directories http://www.reputationdatabase.com 15 150 4 rating >= 3 Video Reviews Text Reviews +Chad Hoffman Reputation 5 Star Marketing Rated: 5 Stars By 10 Users

About Us Reputation 5 Star Marketing is a marketing firm that specializes in creating a 5 star online reputation for companies and then marketing that 5 star reputation in order to get more customers. We have a patent pending technology that allows us to help companies dominate their local online marketplace by becoming the most trusted business online in their area. The 4 Game Changers New for 2013 1. On Google, Your Business Name + city name reveals Your Company’s Reputation. The cat is out of the bag. Businesses can no longer hide their online reputation. The solution? Create a 5 star online reputation before your competitors do. 2. Customer reviews on Google +, Yelp and Trip Advisor greatly affect your Google Local Ranking. Now Google uses online reviews as part of their algorithm for ranking websites in their search results. 3. Internet Marketing tactics alone are not effective anymore if you have BAD reviews online. Now it is vital to create a 5 star online reputation first, then market that reputation in order to increase sales. This shift in the marketplace has forced us to change our approach to online marketing completely. 4. Good online reviews send you presold, ready to buy customers- Buyers Trust Reviews. In a Nielsen survey, 72% of customers said they trust online reviews over most other media, second only to a referral from a friend or relative. Social proof is one of the most powerful buying triggers. Imagine if your past customers could tell your future customers about how great company your is. What if they could communicate with them while they’re deciding whether to buy from you? Now imagine that they can also talk to the small group of unhappy clients you have had. Not so good, huh? Reputation 5 Star Marketing creates a complete system for first creating your 5 star reputation online and then using that information in your online marketing in order to get more clients. See our Services page for a complete description of what we do. Who We Are Reputation 5 Star Marketing is a division of One Palm Internet Marketing, a firm that specializes in content marketing, Google Local marketing, mobile website marketing, as well as online reputation marketing and management. One Palm Internet Marketing We’ve been doing internet marketing for over 12 years in many industries and for many of our own companies. In November of 2011 Chad Hoffman and Kevin Laugharn combined their strategies and processes to form One Palm Internet Marketing in order to service the overwhelming need for small businesses to get ranked highly on Google and other search engines. In late 2011, Google changed many of its old algorithms for how it ranked websites on its search results. As a result, the techniques and processes that a majority of Search Engine Optimization and Internet Marketing companies were using became obsolete overnight. Noticing that our processes and techniques were unaffected by the change, due to our non-traditional procedure, techniques, and ultra scale-able software, it quickly became apparent that our method was not only still working but getting better as the new algorithms fit our system perfectly due to our focus on Social bookmarking and unique content submission. All of a sudden we were beating out multi-million dollar digital marketing firms and getting our clients ahead of everyone! A few months later, we were already profitable and attracting clients utilizing our own internet marketing strategies, techniques and software, as well as referrals from the many satisfied customers that have benefited from our unique service. Today we’re positioned to grow steadily into the future with an innovative philosophy that keeps us ahead of the curve in Internet Marketing and Search Engine Optimization. Reputation 5 Star Marketing 226 Esplanade San Clemente Ca 92672 (909) 257-8271 info@reputation5starmarketing.com What is Reputation Marketing

How to profit from Online Reputation Management Your company spends money each month to have your business show up under a variety of search terms. You pay someone to painstakingly submit your content to a variety of high page rank sites and you have been making some headway. However even though your listing is coming up prominently on Google, you notice that Google is now displaying your online customer reviews on your Google Plus or Google Local listings. You don’t get many reviews from your customers, but you notice that 2 of the 5 reviews that Google is displaying are negative. How can this be? You ask yourself? I constantly have satisfied customers that say they benefit from my service! So how can my online reputation look this bad? This is a scenario that is now affecting the majority of businesses. In many cases business owners are not even aware that these bad reviews exist. The reason for this problem is that most review writers only write a review when they have a bad experience. Even if people have a REALLY good experience it does not normally compel a customer to leave a positive review. Online Reputation Management This dynamic that now exists in our world has become a significant problem for many business owners, however for a select, savvy few, this shift has created an opportunity to gain new clients and to rise above their competition. Online Reputation Marketing v. Online Reputation Management Merely managing your company’s online reputation is not enough in today’s marketplace. This implies that you are just playing defense instead of using your online reputation to play some serious offense against your competition. A better strategy is to understand how your reputation online can be used to gain more customers, a lot more customers. You see, reviews act as a MAJOR buying trigger because it provides social proof that others like your product or service and give it the thumbs up! Social proof is one of the most powerful buying triggers there are. For example, you drive by two restaurants. One has a line out the door; the other has only a few people seated inside. Automatically you think to yourself, “Wow that place must be good!” If others like it, I might like it too. There are few kinds of advertising that have this kind of powerful social proof. This is why it is vital for companies to now do two things in order to be successful online. They must first create a 5 star online reputation, and they must use that information in their marketing. Reputation marketing converts sales better than any other form of marketing because buyers trust reviews. In a recent Nielsen survey, it was discovered that 72% of consumers on average trust online reviews second only to a personal recommendation from a close friend or relative. The best thing about using your 5 star reviews in your marketing is that this can deliver presold customers that already feel like your product or service is right for them, because others have been satisfied. The best news for you is that the vast majority of your clients have not even figured this new dynamic out, and you can build your online reputation before they do! If you want more information on how you can create a 5 star reputation online and how you can effectively market that reputation online as well as offline, call Reputation 5 Star Marketing today- (909) 257-8271. Or you can visit our website for more information reputation marketing help . Online Reputation Management Reputation 5 Star Marketing 226 Esplanade San Clemente Ca 92672 (909) 257-8271 info@reputation5starmarketing.com

What is Reputation Marketing We create a complete online reputation marketing program that gives companies a 5 star reputation online in order to increase sales. How we do it We first create a 5 star reputation for our clients online by giving them a system for actively soliciting clients for reviews and having those reviews posted in many places online. We market that 5 star reputation online by posting those reviews to your website or testimonial page and your social media accounts. This form of marketing convert prospects into clients more effectively than any other form of marketing because social proof is the most powerful buying trigger. We claim and optimize 10 of the top online business directories (Yelp, Google+, etc.) accounts on your behalf so they can be integrated into our software for automatic review posting and monitoring. We create a special review website for your company where your clients can post reviews. This review site automatically filters any bad reviews and auto posts all good reviews to your website, Facebook page, and also to the top 10 online review sites. We create the art work for business cards and 5 x 8 cards with a special promotion to entice a customer to leave a review. “Leave us a review on our review site and get a free drink with your next purchase”. That card contains a QR code that can be scanned with a mobile device that takes the customer to your review site where they can leave a review with their cell phone. We also provide ready-made email templates that can be sent to clients as well with a link to the review page so customers can leave a review from their desktop computers as well. These cards are handed to every customer that your staff notices is satisfied with your service. 24 Hour Online Reputation Monitoring on the top 10 review sites. We make sure you are alerted anytime someone leaves a review directly on any of these 10 review sites, so you can contact them if they leave a negative review. 70% of people that are contacted by the business after leaving a bad review will change their review to positive. Reports every two weeks. We give you a report emailed to you twice a month detailing how many reviews you received during the period detailing the positive and negative reviews in total. Creation of testimonial promo videos optimized effectively to appear in Google search results. Staff Training to create a culture of Reputation Marketing within your company, so each person in your organization understands the importance of online reviews to making future sales. We train your staff on how they can actively solicit your daily clients for reviews. This typically improves the effectiveness of the staff and can lead to better overall service from your company. What is Reputation Marketing Reputation 5 Star Marketing 226 Esplanade San Clemente Ca 92672 (909) 257-8271 info@reputation5starmarketing.com

The restricted inventory condition we are dealing with here in the Southwest has caused prices to go up. However, for buying to keep pushing prices higher, interest rates must keep falling to sustain affordability at higher price levels. In a market like ours where demand is less than robust (most increased demand this year came from all-cash investors and hedge funds), any decrease in affordability is going to hurt sales. At first it will show up in decreased sales volumes. If affordability continues to crumble, prices will begin falling again. Housing Affordability Begins to Slide Published: Tuesday, 11 Dec 2012 | 12:21 PM ET By: Diana Olick — CNBC Real Estate Reporter It is a double edged sword, no doubt. Rising home prices are necessary for the overall housing market to recover and for more borrowers to get back above water on their mortgages. Rising home prices, however, cut into the historic affordability that was bringing more buyers back to the market in the first place. After rising steadily since 2006 (with a slight blip from the home buyer tax credit in 2010), housing affordability is now dropping on an index from the National Association of Realtors. Asking prices for homes also began rising faster than rents for the first time in November , according to Trulia. “The era of increasing homeownership affordability in big cities is ending,” researchers from Trulia wrote in a recent report. While the price recovery is choppy market-to-market, strong rental markets like Denver, Seattle and San Francisco are seeing home prices leap ahead of rents. Rising prices can be offset by falling interest rates, but once those start going back up, either affordability will plummet or appreciation will slow or perhaps reverse. Some pundits believe the housing market will sustain itself despite rising prices and falling affordability. Evidence from mortgage originations says otherwise. Rising Mortgage Rates Spook Housing Published: Wednesday, 19 Dec 2012 | 11:21 AM ET Even with mortgage rates hovering near record lows, it doesn’t take much to send borrowers running for the hills. A slight move up from 3.47 percent on the 30-year fixed to 3.50 percent, caused mortgage refinance applications to plummet 14 percent from the previous week , according to the Mortgage Bankers Association. ” Despite the Federal Reserve’s announcement last week that it would purchase an additional $45 billion in Treasury securities per month as part of its continuing quantitative easing effort, rates increased in the second half of the week ,” said Mike Fratantoni, MBA’s Vice President of Research and Economics. The Law of Diminishing Returns is setting in. Each round of quantitative easing is having less and less effect on the economy and on mortgage interest rates specifically. “As a result, refinance applications dropped sharply to the lowest level in over a month.” Applications to buy a home also dropped 5 percent week-to-week, indicating a still weak and rate-sensitive purchase market . This is the most telling indicator of the health of the housing market. Demand from owner-occupants still has not broken out of its tight range at 1990s levels. “A lot of money has been spent between OT [Operation Twist] and QE3 for very little incremental reward,” notes Peter Boockvar of Miller Tabak. “The true cost, yet to be determined, will of course occur when the likely market forced exit begins.” The federal reserve is printing money to prop up nominal house prices. In the end, they may succeed, but in doing so, they will create a great deal of inflation. The result will be lower house prices on an inflation-adjusted basis, but few seem to care about that. Taxpayers aren’t the ones picking up the tab for inflation. Savers are. [raw_html_snippet id=”debt”] They finished with a bang The former owners of today’s featured property were Ponzis, but they at least attempted to keep their borrowing in check — at least until the end when they took out an Option ARM with a 1% teaser rate and extracted all their equity. This house was purchased for $275,000 on 12/2/1998. The owners used a $235,000 first mortgage and a $40,000 down payment. On 3/13/2002 they refinanced with a $287,000 first mortgage. On 11/13/2002 they refinanced with a $304,000 first mortgage. On 1/23/2004 they refinanced with a $378,750 first mortgage. On 4/11/2005 they refinanced with a $608,000 Option ARM and added a $76,000 stand-alone second. Total property debt was $684,000, and total mortgage equity withdrawal was $449,000 . [raw_html_snippet id=”newsletter”] [idx-listing mlsnumber=”S720342” showpricehistory=”true”] [raw_html_snippet id=”header”] 21692 CABROSA Mission Viejo, CA 92691 $645,750 …….. Asking Price $275,000 ………. Purchase Price 12/2/1998 ………. Purchase Date $370,750 ………. Gross Gain (Loss) ($51,660) ………… Commissions and Costs at 8% ============================================ $319,090 ………. Net Gain (Loss) ============================================ 134.8% ………. Gross Percent Change 116.0% ………. Net Percent Change 6.0% ………… Annual Appreciation Cost of Home Ownership ——————————————————————————————————————— $645,750 …….. Asking Price $129,150 ………… 20% Down Conventional 3.40% …………. Mortgage Interest Rate 30 ……………… Number of Years $516,600 …….. Mortgage $118,108 ………. Income Requirement $2,291 ………… Monthly Mortgage Payment $560 ………… Property Tax at 1.04% $0 ………… Mello Roos & Special Taxes $161 ………… Homeowners Insurance at 0.3% $0 ………… Private Mortgage Insurance $39 ………… Homeowners Association Fees ============================================ $3,051 ………. Monthly Cash Outlays ($354) ………. Tax Savings ($827) ………. Equity Hidden in Payment $136 ………….. Lost Income to Down Payment $101 ………….. Maintenance and Replacement Reserves ============================================ $2,107 ………. Monthly Cost of Ownership Cash Acquisition Demands ——————————————————————————————————————— $7,958 ………… Furnishing and Move In at 1% + $1,500 $7,958 ………… Closing Costs at 1% + $1,500 $5,166 ………… Interest Points $129,150 ………… Down Payment ============================================ $150,231 ………. Total Cash Costs $32,200 ………. Emergency Cash Reserves ============================================ $182,431 ………. Total Savings Needed [raw_html_snippet id=”property”]

Everyone can’t own a house. We tried that during the housing bubble, and it didn’t work out very well. First, by pushing everyone into home ownership, it raised prices to unsustainable levels. Second, doing so by giving unqualified buyers dodgy loan products created instability in the market resulting in a credit crunch and a market crash. Increasing home ownership is a laudable goal, but there is always a segment of the population that isn’t cut out for home ownership. Some people need the freedom and flexibility of renting to pursue career opportunities. Some people simply don’t have the financial discipline to consistently make mortgage payments to sustain home ownership. The big lesson we should learn from the housing bust is that giving loans to people ill-prepared to consistently make payments may give home ownership rates a temporary boost, but when these people default, they lose their priviledges of home ownership and cause huge market disruptions and loss of wealth for everyone else. U.S. Must Rethink Housing Ambitions, BofA’s Moynihan Says By Clea Benson - Dec 14, 2012 8:58 AM PT Brian T. Moynihan, Bank of America Corp.’s chief executive officer, said the U.S. government, lenders and borrowers need to reset their expectation that everyone can own a home . “We need to look hard at some of the old assumptions and ask the question is homeownership the right solution for everyone?” Moynihan said today during a speech at the Brookings Institution in Washington. Moynihan will undoubtedly be eviscerated by the political left for having the audacity to tell the truth. The fact is that home ownership is not the right choice for everyone. Those that need flexibility to move don’t benefit from it, and those that can handle the requirements don’t deserve it. The reset should include a modified role for government in housing, Moynihan said. He called for an “orderly transition” in the role of Fannie Mae (FNMA) and Freddie Mac and said the Federal Housing Administration needs to return to its original focus on helping low- and moderate-income borrowers. “FHA has been instrumental in sustaining the market the past few years, but they have come a long way from their original mission,” he said. Moynihan is right. The GSEs and the FHA no longer fullfil their original missions. Now they are being used as tools to prop up house prices to bail out the banks. I am surprised to see the CEO of BofA, a bank benefiting from the new mission of these entities, being so honest about the need to change them. The government mortgage insurer said last month it would raise premiums and sell off delinquent loans after disclosing it might need U.S. Treasury aid to balance its books for the first time in its 78-year history. “Clearly, this is one area where a reset is needed,” Moynihan said. The FHA has become a replacement for subprime lending . That isn’t how it’s supposed to function, and it explains much of why it will require a government bailout. Overhaul Plan Lawmakers and regulators should take several years to formulate a plan for overhauling the U.S. housing finance system so that markets are not disrupted, Moynihan said. “It’s a three- to four-year decision to get it right,” he said. “You’re going to have to give lots of warning to America, lots of warning to the markets. You don’t want confidence to go back.” Although those comments are self-serving, they are also right. Any abrupt changes will cause house prices to crater again. The transition must be measured to prevent another crash. Right now, the kool-aid crowd is ignoring the major market headwinds any changes to the GSEs or the FHA will bring with them. But the pressure to reform these behemoths will continue to mount along with the taxpayer losses. Banks also need more clarity from the government on pending regulations to assign liability for risky mortgages and require them to hold capital against such loans before they and other private entities will play a larger role in housing credit, Moynihan said. “We don’t want to end up with any unintended consequences that prevent private capital from returning or further restrict sound lending and ultimately go counter to the reset we’re trying to achieve,” he said. Those comments are also self serving, particularly considering the huge lawsuits the major banks are all facing. However, he is correct that private lending will not come back until these issues are resolved. ‘Sustained Recovery’ The housing market is in the midst of a “real, sustained recovery,” Moynihan said. That one is wishful thinking. A real recovery requires an increase in owner-occupant sales which is not occurring. Plus, the entire market is one giant market manipulation completely dependent upon government and lender policies to sustain itself — and those policies could change at any time. At the same time, he said, unemployment is limiting the reach of mortgage modification programs and other aid that lenders and the government are providing for troubled borrowers. Bank of America has provided such aid to about 1.5 million borrowers and has about 50,000 of its 270,000 employees dedicated to working on about 900,000 delinquent loans, down from a peak of 1.6 million delinquent loans at the height of the crisis, he said. The bank modifies between 30,000 and 40,000 loans and approves about 20,000 short sales every quarter, he said. Bank of America has finished reducing principal on mortgage loans as required in a legal settlement with federal and state authorities over improper foreclosure practices, he said. Can-kicking reduces delinquency temporarily whereas the short sale is a permanent solution. Most of the 30,000 to 40,000 modified loans will end up as short sales or foreclosures eventually. Lenders need to carefully underwrite loans and ensure that borrowers have an incentive to maintain their payments. Isn’t keeping the house incentive enough? Still, he said, “I don’t think there is anything magic about a 20 percent down payment; 10 percent seems reasonable.” Bullshit. Twenty percent down payments are the bedrock of a stable housing market. He wants to see a lower number becuase under Dodd-Frank’s qualified mortgage rule, BofA and other banks would be required to hold more capital on their books for future loan losses. Ten percent down payments shifts unnecessary risk to the US taxpayer. Lenders need to consider “ how do we strike the right balance between prudent underwriting, responsible down payments and access to homeownership? ,” he said. That question really isn’t that hard to answer. If we return to the underwriting standards in place prior to the housing bubble (20% down payments and 28% debt-to-income ratios), the market will regain the stability it had before. Lenders will originate fewer loans, which means less profits, but the taxpayer won’t be at risk, and homeownership will be in the hands of those who can sustain it. What’s wrong with that? [raw_html_snippet id=”debt”] She spent the house Today’s featured REO was formerly owned by a classic Ponzi who spent her home equity and lost her home.

Have you noticed that most of the human interest stories from the housing bubble have no heroes? The housing bust has brought out the worst in mankind. Every party involved seeks to avoid any financial responsibility while simultaneously looking for ways to game the system to their advantage. The cast of characters includes lenders, realtors, delinquent mortgage squatters, holdover tenants, mortgage brokers, basically anyone involved with real estate. Today’s featured article describes some of the nefarious characters, looks at their motivations and false beliefs of entitlement, and illustrates what happens when everyone is wrong, greedy and stupid. Owner leaves his loft empty — then sees a man living inside The owner had walked away, expecting a foreclosure that never came. The other man says a real estate agent let him move in and told him where to mail rent. A battle for the loft begins. By Sam Allen, Los Angeles Times — December 2, 2012, 6:27 p.m. Jeffrey Cote was driving home from work one evening this spring when he noticed a light on inside Unit 312 of the Little Tokyo Lofts. This was the industrial loft he had bought in downtown Los Angeles for $647,000 — with no money down — at the top of the market in 2007 . Let’s be clear about this “owner.” He put nothing down. The only thing he ever owned was the loan. He is on title, but the bank put up all the money, and if they were solvent enough to foreclose and take the write down they would foreclose and remove him from title. He thought it would be a great investment. Every fool who bought into the North Korea towers here in Irvine thought the same thing. They were equally delusional and stupid. It was also the loft he had abandoned less than two years later, after filing for bankruptcy and expecting the bank to foreclose. The loft was still in Cote’s name, The banks have been particularly eager to amend-extend-pretend on downtown lofts, and vacation homes. There is no market for these units, and there may never be. When they finally get around to foreclosing, they will take a huge loss. Interesting that this guy filed his bankruptcy before the foreclosure. I wonder if he is protected from this old debt. so the light surprised him. A few weeks later, he and his girlfriend decided to investigate. They got off the elevator and saw a new welcome mat outside Unit 312. When his key didn’t work, Cote knocked on the door. John Glover, a well-dressed marketing consultant, answered. “I own this loft,” Cote recalled blurting out. “This is my place.” “Well,” Glover remembered replying, “I’ve been renting it for the last couple years.” So began a battle for control of the loft that stretched on for months. Cote said Glover was a squatter. So the delinquent mortgage squatter who abandoned the property is upset about the squatter living there? Isn’t that the pot calling the kettle black? Cote’s main claim to the property is a loan document he signed years earlier which he expunged in his bankruptcy. He is on title, but he shouldn’t be. The bank should have foreclosed on this property years ago, but since they have their own problems, they created this bizarre situation where a delinquent mortgage squatter is trying to assert his “ownership” rights. Glover insisted he had a right to be in the apartment. The standoff is another legacy of the housing meltdown. Large swaths of California were hit by the real estate downturn, but few places fell as far or as fast as downtown L.A. Cote is one of many who bought into the hope of an ever-rising housing market and the promise of a revitalized downtown in the mid-2000s, only to see that investment — and the dream — disappear. Lofts that once sold for $800,000 to $1 million are now worth less than half the amount. Just like the people who bought in the North Korea Towers. … In the last year, more than a dozen units in Little Tokyo Lofts have changed hands through short sale or foreclosure. The first-floor storefront, which developers had hoped would attract a shop or restaurant, is occupied by a methadone clinic. So much for the revitalized downtown. “This whole thing just brings back huge regrets,” Cote said. “I look back at all these things, and I’m just full of regret.” Yeah, that’s because he was pretty stupid. Cote, 43, remembers the excitement when he and his then-wife moved into the Little Tokyo Lofts five years ago: dinners at new restaurants popping up in the Arts District and nights out at L.A. Live. They’d picked the loft because of its low cost per square foot, he said, after convincing themselves that the homelessness and blight around skid row were “part of the charm. ” The only “charm” these people saw was the rising prices and their hopes to cash in. It’s amazing the stupid things people convince themselves — like the North Korea towers are a walkable urban space…. At the time, Cote was teaching in Anaheim and his wife was working in real estate . Then, in June 2007, Cote made the first in a series of decisions that would come to haunt him. He quit his teaching job to pursue a career in the entertainment industry . So it’s late 2007, the aspiring actor quits his real job to chase his dream. Why not? He now had a cash cow that was going up in value and undoubtedly would provide him endless streams of spending money once the HELOC money started coming in. Plus, his wife was going to make a fortune selling and reselling those lofts for ever-increasing prices. LOL! I mean… come on… when we look back on what people believed during the mania, it’s so ridiculous it’s hard to imagine anyone taking this seriously, much less acting on those beliefs and taking on hundreds of thousands of dollars worth of debt. Over the next 12 months, his wife’s business collapsed, the couple couldn’t afford their mortgage payments, and their marriage fell apart. By the end of 2008, Cote had filed for bankruptcy. He packed up his belongings and moved in with his parents in Moreno Valley. He figured a foreclosure was imminent and tried to put Loft 312 out of his mind. Now that’s a fall from entitlement. During the next three years, the title for the home remained in his name and his lender never moved to foreclose . Cote assumed he was not allowed to live there because he’d stopped making payments, which had been about $3,000 a month. …. Glover, 42, said he had noticed a vacancy at Loft 312 in early 2009 while moving out of a different unit inside the building. He said he met a real estate agent in the hallway who claimed to represent the unit’s owner. Glover said he and the agent negotiated quickly, and he signed a rental agreement for $2,150 a month . This nefarious character doesn’t get enough attention in the news article. Some realtor rented this guy a property the realtor had no claim to. This is pure theft. Unfortunately, with an absent owner and a bank looking the other way, there is plenty of opportunity for realtor thieves to operate this way. It takes a lot of nerve for a realtor to rent a property they don’t own and don’t even know the owner. It was free money to them, so why not? Right? …Cote met with a real estate agent who suggested he try for a short sale of the property. Working with the lender, they listed Loft 312 for $230,000.All they needed to do was to get Glover out. Another realtor wants to help him… some people never learn. Glover was not eager to leav